Transforming consumer packaged goods (CPG) for the digital era isn’t just about moving to direct-to-consumer models. It’s about using new technology – like the Internet of Things and AI – to revolutionise internal processes and maximise speed and scalability.
Use rich insights and ongoing consumer feedback to guide CPG product design; rapidly adapt formulation, ingredients, raw materials, and packaging to align with sustainability goals; and build a regenerative business by facilitating product reuse and recycling.
Run smart, agile, and autonomous CPG manufacturing processes that can dynamically adapt to trends and changing demand and help you deliver personalised products at scale, reduce waste and carbon emissions, and tightly orchestrate manufacturing with supply networks and design.
Maximise CPG supply chain visibility and agility to ensure that the products consumers want are always available and collaborate with partners in real time to mitigate disruption, shore up resilience, and deliver seamless B2B, B2C, and B2B2C order fulfilment.
Unify consumer insights from all touch points to hyper-personalise engagement and deliver exceptional experiences on all channels – for all brands and markets – while improving e-commerce and extending transactions into social, video, and streaming services.
