Retailers face new challenges in the way goods are marketed, bought, fulfilled, delivered, and sold in a highly competitive marketplace, but emerging technology innovations are ushering in new opportunities as well. Retailers can leverage technologies, such as cloud, AI, robotics, IoT, and VR/AR, to provide the shopping experiences that delight customers.
From in-store digital displays to online marketplaces and pop-up stores, today’s omnichannel retail eliminates the lines between channels. To compete and thrive, retailers must provide seamless shopping experiences that exceed customer expectations.
Curbside pickup, “buy online pick up in store” (BOPIS), “scan and go,” and “just walk out” options are here to stay, allowing customers to shop and collect goods conveniently. Micro fulfilment centres and partnerships with last-mile companies, such as Grab, offer additional customer-pleasing options – all made possible through smart technologies.
Understanding changing trends and unique customer preferences is key to the success of every retail business. Powerful retail analytics can shed light on customers’ current and future needs, helping retailers shape their offerings. Personalised marketing and experiences – based on consent and trust – build customer loyalty and, ultimately, profitability.
Today’s consumers want to purchase from companies that demonstrate sustainable business behaviour. Fortunately, sustainable business is good business and circular economy principles and zero waste through better planning can make a real difference to the bottom line. Advanced technologies are essential to provide the transparency that is required.
Deliver omnichannel marketing campaigns that convert browsers into buyers – and provide exceptional experiences in stores, online, and on mobile devices. Our retail marketing and CX solutions can help you gain a real-time view of each customer and provide personalised, consent-based engagements at scale. Build relationships, increase loyalty, and drive profitability.
Put the customer at the centre of all your merchandising decisions – and increase conversion rates – with our retail merchandise management software. Anticipate customer and market trends accurately, optimise pricing and promotions, and improve all aspects of your day-to-day merchandise operations – from purchasing and allocation to performance.
Ensure your retail sourcing and procurement teams are fast, agile, and exceptionally well-informed – with SAP software. Our solutions can help you efficiently source ethical and sustainable products, control risk and costs, and collaborate with a global network of suppliers. Drive brand differentiation with innovative and private-label sourcing and use AI-powered analytics to improve contract negotiations, optimise orders, and save money.
Get the right products to stores and customers at just the right time with our retail supply chain management solutions. From the first mile to the last, our software can help you create efficient, customer-driven, and transparent supply chain networks. Collaborate with partners and suppliers, reduce waste and emissions, and fulfil demand from anywhere – instantly and at optimum costs.
Meet evolving shopper expectations at brick-and-mortar stores and online – and provide customers with frictionless, consistent experiences across channels – with our software for omnichannel retail and store operations. Equip store associates with real-time customer and inventory data, offer mobile POS and self-checkout, support smart store technologies, and create engaging digital storefronts and e-commerce experiences.
